Gestingral takes another step forward in its commitment to consolidate itself as the reference office for freelancers and companies throughout the Penedès vegueria. From this month of September, the firm produces together with the Cadena SER Penedès-Garraf a weekly radio program aimed at helping and supporting the business sector of our regions.
The space, which is broadcast every Friday from 1:30 p.m. to 2:00 p.m. on FM 103.1 – the usual frequency of the SER in Penedès/Garraf – has two parts. In the first, a Gestingral advisor informs, analyzes and advises on issues that affect the day-to-day life of entrepreneurs, such as legislative changes (Self-Employed Law) or corporate taxation.
In the second part, freelancers and companies are given a voice so that they can publicize their business through Cadena SER, one of the most listened to stations in the entire vegueria. Through the interview format, the manager or managers of any type of business can come to explain what they do, sell products, present offers and discounts,… They can say whatever they want: the goal of their time on the radio is to increase sales.
The program, called “Soroll”, is hosted by the journalist Adrià Gala, who has extensive experience in various media in Catalonia.
Fourth season of “Emprefutur.cat”, on Canal Blau FM
This new space on Cadena SER is in addition to the one already co-produced by Gestingral on Canal Blau FM for four seasons, “Emprefutur.cat”. This program, also hosted by Adrià Gala, is broadcast live every Friday (except for the last of each month) from 9:30 a.m. to 10 a.m. on 100.4 FM.
“Emprefutur.cat” pursues the same goal as “Soroll”. For this reason, it has the same structure as the space in the Cadena SER Penedès/Garraf (analysis by the Gestingral advisor and interview with a freelancer or company). In addition, however, it also has other sections of its own such as “El Consell de l’Amadeu”, a weekly space in which Amadeu Pujol, administrator of Gestingral, gives a strategic point of view on issues that affect entrepreneurs.
During these four years, all kinds of freelancers and companies in the Garraf have passed through “Emprefutur.cat: lawyers, engineers, restaurants, bars, shops of all kinds, travel agencies, coaches, actresses,… and all of them have gained notoriety thanks to their time on the program.
For years, Gestingral has been committed to radio – specifically Canal Blau and Cadena SER – as the firm’s main external communication channel. Basically, we work in two lines: radio programs and advertising spots. And we couldn’t be more satisfied with this commitment. Radio allows us to explain and transmit. And this is precisely what we seek at Gestingral: to convey to our customers that they can trust us.
