Gestingral has taken a step forward in its commitment to uniqueness by creating its own corporate harmony. Created by the musician Maurici Grau and the singer Amaia Hernández, the firm’s new ‘song’ becomes, from now on, the brand benchmark for all the audiovisual products generated by the company, both in terms of information and advertising.
One of the ‘products’ that already has the new tune are the radio spots. Conceived by the publicist Oscar Pla (collaborator of Gestingral), and with the voices of Anna Massana and Jofre Toledano, the office has prepared six advertisements for this 2017-2018 academic year divided into four main areas: self-employed, SMEs, individuals and Publigest, the Advertising and Marketing service of the consultancy.
It should be remembered that our firm has been firmly committed to radio for four years (Cadena SER, 40 Principals, Cadena Dial and Canal Blau FM) as the main corporate communication channel. And that, during this time, the results have been excellent in every way.
That is why we will continue to bet on radio. And as a result of this commitment we consider it necessary to create a harmony that identifies and differentiates us through the waves. We want to communicate. We want to inform. And all from our main uniqueness: proximity and trust.
Apart from the wedges, the new tune has also become the official music of the Gestingral phone. Soon, you will also be able to listen to it in publications on the website and social networks.
